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Love
and Son Nursery
Building Loyalty and Success with Carl Pool Products
by
Mike Alexander
For
three generations, Love and Son Nursery has been selling
Carl Pool products. About 50 years ago, Ray Love, Sr.,
began the operation that is now owned and operated by
Jimmy Patterson, Ray’s son-in-law. Ray Love, Jr., recalls
the “good ol’ days” when Carl Pool, himself, would come
by the store and sell products right out of his station
wagon. Nowadays, Love and Son buy their Carl Pool products
through BWI-Dallas.
Ever since those early days, Love and Son Nursery has
stayed with Carl Pool. Bryan Bellinghaven, retail manager,
says that during the 14 years he has worked at the nursery
he has not heard of a single complaint about Carl Pool
products. Bryan promotes these high quality products
over Miracle Gro, Osmocote, and others that are associated
with a wide retail base. He wants the nursery to be
associated with excellent products, not “cheap junk.”
Some customers drive in from Clovis, New Mexico, over
100 miles, just to buy Carl Pool fertilizers.
All of the nursery stock at Love and Son receives Carl
Pool controlled-release 13-13-13. Customers always comment
on how good the plants look, according to Bryan.
Jimmy Patterson uses Carl Pool Root Activator on all
of his landscape projects, which eliminates transplant
shock. He states that the Carl Pool line works so well
that customers stay with it... not willing to change
a good thing. This is especially significant in west
Texas, where it takes good products to stand up to the
sometimes severe and changeable climate.
Jimmy and Bryan agree that their reputation is on the
line each time they recommend a product... and they
never fail to recommend Carl Pool products. They know
that if a customer sees good results he will return
for more. That is why they have stayed with a winner
all of these past years — Carl Pool!
The Vital Earth News / Horticulture Edition /
Summer 1997
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